Cigar News: Zino Gets Relaunched

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Basel, April 2021. Oettinger Davidoff AG is excited to relaunch its well-known Zino cigar line for open minded and spontaneous aficionados. With the slogan “Live life from A to Z”, the new Zino Cigars promise exciting experiences and unknown opportunities for those who take life as it comes and – live life from A to Zino.

“The new Zino brand is inspired by people who celebrate a lifestyle and state of mind driven by experiences, open-mindedness and an unwavering curiosity,” says Edward Simon, CMO at Oettinger Davidoff AG. “Zino Davidoff himself was a restless pioneer of the tobacco world and, when he set out to learn and gather experiences around the globe, he was only 19 years young. While creating the new Zino cigar brand, we aimed to suit Zino Davidoff’s sense of discovery and spirit to live in the moment, and are very excited about the result. The blend of the new Zino Cigars is sure to please those who look for earthy taste profiles with spices and some sweetness.”

The Zino cigars come in three formats suitable for every occasion: a Short Torpedo with a format of 52 x 4″, a sturdy Robusto with 54 x 5″ and a refined Toro with 50 x 6 inches. Regardless of the size, all cigars share the same balanced blend consisting of filler tobaccos from Honduras, Nicaragua and the Dominican Republic all unified with a Nicaraguan binder and finished with an Ecuadorian wrapper. The medium-bodied cigars surprise with a rounded taste of fresh peppers, cream and a hint of milk coffee that fit well with the taste palate of occasional aficionados.

Zino is positioned in a very attractive market segment that makes handmade premium cigars a valid option for consumers looking to discover new taste sensations. Designed in striking yellow color, the brand is sure to stand out on shelves. Next to a cabinet box of 25 cigars, available predominantly in premium tobacco outlets, Zino Cigars will also be available in four-count freshpacks specifically designed for the on-the-move-lifestyle of the peer group. The freshpacks keep the humidity level of the cigars at the perfect level for several weeks and will be available in convenience-skewed outlets. This contemporary packaging enables the consumer to keep the cigars humidified even without a humidor.

From May 2021 the new Zino Cigars will be globally available* at tobacconists, tobacco retailers and convenience stores. The launch will be supported by a strong media campaign and extensive marketing activations in the launch markets focused on dominant point of sale presence, disruptive communication and strong promotional offers to win consumers.

Cigar News: Zino Gets Relaunched
Aaron LoomisCigar News: Zino Gets Relaunched

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