Selección de Torcedor is a new program that Joya de Nicaragua is launching this 2019 through our good friends at TAA. From now on, every year, Joya de Nicaragua’s torcedores will select a special blend and size to share it with a selected group of retailers around the world, making it easier for our workers to give our friends around the world a piece of what they’re working with at the factory floor.
In addition to this, Selección de Torcedor will become the platform by which to collect information on how well the product is accepted by consumers and test if they are attractive enough to become a regular blend.
“We are so humbled by all the recognition we received in 2018 during our 50th anniversary, that we decided we needed to give an extra step to express our gratitude with the trade and the industry, and this is how we came up with the Selección de Torcedor program, that will be part of something even bigger.” said Juan Ignacio Martínez, Executive President of Joya de Nicaragua.
“We are very excited that consumers in the US will enjoy Dr. Cuenca’s favorite vitola with a rare piece that we’ve been working at the factory for quite a few years. The blend in Selección de Torcedor 2019 is a very approachable smoke, smooth yet flavorful, and with a selection of tobacco especially conceived as a cigar that reflects the historic ties between Nicaragua and the US. I’m sure they’ll enjoy this 6×52 toro as much as us in the factory.” said Mario Pérez, Joya de Nicaragua´s Factory Manager
Cigar News: Joya de Nicaragua Announces Selección de Torcedor