Priority focus for US market
Royal Agio’s commitment to the US market remains strong as ever and the company will be adding dedicated staff in order to strengthen its US presence and enhance its support of all trade partners and consumers. The ongoing success of Royal Agio’s premium cigar brands in the US, as well as the success of Drew Estate – our current distribution partner – has led to the decision to apply more focus on each company’s own products for the benefit of the trade channel. In an effort to provide the highest level of customer service to both Royal Agio Cigars and Drew Estate’s brands, the two companies have decided to each have their own dedicated sales and marketing organizations in the US market. Both companies are committed to providing a smooth transition and the continuation of the best possible service for all customers. Royal Agio is in the process of adding Trade Development and Retailer support staff while continuing to work with Drew Estate to prepare for and then execute a seamless transition. As such, no logistical changes are being taken at the moment. As a testament to their excellent business relationship, Royal Agio and Drew Estate will continue their business relationship through international collaboration and European distribution.
Royal Agio Cigars independent in the US
Royal Agio Cigars has been doing business in the US for over 40 years.
Boris Wintermans, CEO at Royal Agio Cigars, says “Agio is recognized worldwide as a premium tobacco company with a rich history of making cigars with uncompromising quality. While the art of selecting and blending premium tobacco is accepted worldwide, the US market fully appreciates the artisan style of producing larger vitolas, primarily by hand. Our Balmoral Anejo has been rated 92 and was honored in the “Top 10” cigars by Cigar Journal. We will continue to demonstrate our larger cigar and handmade acumen in the US as our full resources come into place through our US headquarters. We are proud and confident to open our own operations in the largest cigar market worldwide.”
Ongoing business relationship
Drew Estate and Royal Agio Cigars will continue their successful business relationship. During the 2017 IPCPR events (scheduled for July 10 – 14th 2017) at the Las Vegas Convention Center, Royal Agio will continue to be featured in the Drew Estate booth, as in recent years. Additionally, Royal Agio Cigars USA will also have additional space (Booth #447) where customers and interested spectators, as well as media, are welcomed to stop by and try all their products.
“We are pleased to have played a key role in reaching this ‘historical milestone’ for Royal Agio Cigars, as they transition toward building a dedicated distribution capability and forging direct trade relations in the USA.’’ according to Glenn C. Wolfson, CEO of Drew Estate. Our part of deepening the successful ongoing worldwide relationship with Royal Agio means retailers can count on a smooth transition over time and gain additional support and attention for each company’s individual brand families. We will continue to be connected and work together globally.”
The freedom to explore
Royal Agio Cigars is an independent family business of cigar makers with a heritage over 113 years. From the belief that everyone is free to enjoy and discover, the company travels across the globe to find the best possible tobacco for its cigars. With brands such as Balmoral (handmade in the Dominican Republic), Panter and Mehari’s, the company has been producing premium tobacco cigars for over a century. With the opening of the US office, Royal Agio Cigars adds to their existing operations in the Netherlands, Belgium, Italy, Germany and France. Besides these sales organizations, Royal Agio Cigars owns production facilities in Sri Lanka, the Dominican Republic and Belgium.
About Royal Agio Cigars:
Royal Agio Cigars is a leading global manufacturer of premium cigars offering internationally renowned brands such as Mehari ́s, Panter and Balmoral. Established by Jacques Wintermans in 1904 and headed by 4th generation Boris Wintermans, Royal Agio Cigars has always been an independent family-owned company. At their centennial, Agio Cigars was awarded with the Royal warrant of appointment by Her Majesty Queen of the Netherlands. From its home base in the Dutch town of Duizel, cigars are being sent to more than 100 countries worldwide. Production facilities in the Netherlands, Belgium, Sri Lanka and the Dominican Republic combine state of the art technology with the best Tobaccos available to result in the highest quality cigars for cigar lovers all over the world.