December 21, 2021: Oveja Negra Brands is excited to announce cigar industry marketing veterans, authors, motivational speakers and serial entrepreneurs Cynn and Joshua Coburn have officially taken ownership of the Dissident cigar brand. Dissident Cigars and its revolutionary branding will toss tradition aside and bring grit, attitude, and a dash of rebellion to the cigar world. The Coburn’s long lived unconventional thinking and middle finger to conformity will give rise to new and creative limited-edition cigars in 2022 and beyond!
Expect the Dissident core line to remain unchanged while immediately moving the Rant, Rave, and Tirade from small batch to core line, joining fan favorites Soapbox and the bLoC!
Going against the grain and standing proud with their misfit personalities, taking ownership of the Dissident cigar brand was an easy decision for the Coburn’s, as the branding and name aligned perfectly with their core values and beliefs. “We are all dissidents in some way, and we love to bring that to the forefront of our lives!” Says Cynn. “It’s nothing to be ashamed of. In fact, we celebrate it” she adds. Be sure to catch Cynn Coburn on the road at Dissident events and in local lounges near you!
Cigar News: Dissident Under New Ownership