Quality Importers Trading Company (QI) is proud to announce that Michael Giannini has joined its senior management team in the newly created position Chief of Customer Engagement. In this role he will be responsible for the Sales, Marketing, and Messaging initiatives of the company.
As General Manager, Michael Giannini will draw upon his extensive background in the premium cigar industry to establish and pursue business strategies and goals for the Ventura Cigar Company. He will determine objectives, visions, and product development, while maintaining operational missions and overall growth.
Ventura Cigar Company (VCC) welcomes Michael Giannini to its Marketing Team, where he will assume the role of Creative Director at Ventura Cigars. Giannini will lead the brand vision for proprietary VCC products and serve as the Brand Ambassador at cigar events worldwide.
For me, this would be a fit for a last cigar in a multiple cigar smoking day and I could see revisiting it from time to time.