FORT LAUDERDALE, Fla. – Altadis U.S.A. is expanding its offering within the H. Upmann Nicaragua by AJ Fernandez line — a new Belicoso box-press size. The brand’s fourth size in the line.
The unprecedented success of the H. Upmann Nicaragua by AJ Fernandez line prompted storied cigar-maker, AJ Fernandez, to re-imagine this dynamic collaboration and offer a Belicoso box-press size, expanding the offering on this medium-to-full-bodied cigar with complex flavors and rich aromas.
“H. Upmann has been around for almost 175 years, and it’s been exciting to see this collaboration with AJ Fernandez reinvigorate this trusted brand. Ever since the H. Upmann Nicaragua by AJ Fernandez line launched in 2017, the brand has experienced an explosion of growth like never before, appealing to a new generation of adult cigar smokers” said Joseph Fernandez, Director Brand Marketing. Like the other cigars in the H. Upmann AJ Fernandez line, this Belicoso box-press offers an Ecuador Sumatra wrapper that produces incredible aromas and nuances of sweet spice. It also features a Corojo ‘99 binder that adds a thick, nutty aroma and rounds out with a Criollo ‘98 and Piloto Cubano filler that yield the most distinguished notes of caramel, almond and earthy spices.
H. Upmann’s legacy of unconventional thinking was born in 1844, when the Upmann brothers moved to Havana with a dream. While initially operating their business as both a bank and cigar dealer, the Upmanns’ cigar products quickly became so revered that they were able to focus solely on making cigars. Today, almost 175 years later, that legacy lives on in both name and quality with the H. Upmann Nicaragua by AJ Fernandez— a brand new take on an age-old brand.
Size: 6 1/8×52
Box count: 20
Full distribution to national trade channels is now available.
Cigar News: H. Upmann Nicaragua by AJ Fernandez Gets New Belicoso Box-Press Vitola