July 20, 2016 – Austin, Texas
As the premium cigar industries’ BIGGEST week rapidly approaches, Southern Draw Cigars would like to share a few thoughts with partners, consumers and friends along with media members and industry associations.
The top priority of Southern Draw is to honor God’s will in our lives. Secondarily, our priority is centered on our customers which demands focus on the consistency and sustainability of our products and packaging through rigorous standards that must now be poised to meet or exceed government standards. When we execute, the results will also provide increased value to our financial partners. We have immediate concerns that include but are not limited to the highly publicized viewpoints and seemingly unnecessary requirements set forth by the FDA Deeming Regulations, the great unknown that surrounds the upcoming date of August 8, 2016 and the work for each of us that lies in the years ahead. While we have confident hope that the Deeming Regulations will be revised to better support our great industry and protect consumer rights, we are working with our suppliers, partners and counsel to secure what we believe are the necessary regulatory approvals for all products and packaging. Southern Draw Cigars will continue and urges each of you to contribute to the industry associations that are seeking specific relief from the FDA. In the end, every time a consumer reaches for one of our products they should expect and we should deliver our #simplyperfectdraw and consumers should be confident that the product will remain available to them because of our body of practices and the implementation of specific policies. When we achieve these priorities through our continuous efforts and collaborations, we will consider this a WIN.
While IPCPR 2016 provides a unique convergence for manufacturers, retailers and media members that are critical to the vitality of our chosen industry, Southern Draw Cigars must put aside our pride and deep desire to attend the convention in order to achieve our highest priorities. “The Company has invested aggressively, planned for our attendance and were hopeful that we could “Band Together” with each of you in Las Vegas, Nevada. However, there are ongoing efforts that require our immediate attention elsewhere. On behalf of Sharon “the Belle” and all members of Southern Draw Cigars, we would like to apologize to IPCPR members as we announce our absence and for missing the educational aspects, networking opportunities, face time with new retailers, suppliers and distributors and for being unable to participate in the fun you will all surely have. We offer special thanks to our partners who made every effort to meet our critical deadlines and to Island Jim Robinson, Leaf by Oscar, Markus and Claudio of Mombacho Cigars and Twin Engine Coffee who invited us to share their exhibit island in Booth 3818, which would have been a wonderful experience and complement to our growing brand. We urge every attendee to stop by for a cup of Nicaragua’s finest coffee and a boutique cigar, taking time to visit with these great representatives of our industry. We will miss seeing many of you next week, we will miss sharing in new experiences so essentially we LOSE a great opportunity.” Said Robert Holt – Chief Evangelist of Southern Draw Cigars
Southern Draw Cigars is determined to remain commercially viable and as such, we are spending the next two weeks on highest priority goals ensuring that our new package design, new releases and associated marketing efforts are completed in advance of August 8, 2016. The Company will continue to participate and monitor the progress of the industry and will honor the IPCPR 2016 specials which should be included in the IPCPR publication. We humbly request that the members of the industry media, publications, retailers and interested distributors contact us directly to request information about our exciting new blends and various line extensions as your feedback and reviews remain valuable to our brand. Southern Draw Cigars plans to work with select media partners to share our new releases in the coming days and weeks. “Today’s comments are to inform related parties that Southern Draw Cigars remains committed, focused and is unable to attend IPCPR because our priorities demand our energy and attention elsewhere. In no way should this message take away from the incredible preparation and excitement that other manufacturers and vendors bring to the convention. Congratulations to each of you and Godspeed.” said Holt.
Please direct all questions, comments and requests about our new releases, line extensions and distribution channels to email@example.com, take advantage of our specials by placing your IPCPR 2016 orders or establish a new retail partner account by July 29, 2016 by contacting firstname.lastname@example.org or your Southern Draw Cigars sales evangelist. If you don’t have their contact information, we will gladly provide it.
For general information about Southern Draw Cigars, a list of retail partners, cigar blends and reviews, please visit us at www.southerndrawcigars.com. Please LIKE us, FOLLOW us & TWEET us – Facebook/Southern Draw, Instagram/SDCIGARS and Twitter/@SDCIGARS.
Soli Deo gloria!
Leave a Reply