Cigar News: Sancho Panza Brand Revamped by Matt Booth and Justin Andrews

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The entire Sancho Panza line has been modernized and the brand’s three updated collections have begun shipping this week.

Matt Wilson, senior brand manager of Sancho Panza said, “Sancho Panza has always been a dependable, tried and true smoke, where the first puff is the same as the last. Cigar culture has evolved and so has the desire for dimensional smoking experiences that deliver a multitude of experiences in one cigar. With this in mind, we tapped the creative juggernaut known as Matt Booth to collaborate on the Sancho blends, and the look and feel of the brand. With Sancho, it is as important to us to respect the traditionalist as it is to embrace the modern smoker, and we feel we’ve ticked the boxes for both.”

Matt Booth, Justin Andrews and the HATSA blending team built three distinct Sancho blends, each unified by a bedrock of stellar blend composition and backed by an aesthetic personality to capture the smoker’s attention.

Matt Booth said, “The re-launch of Sancho Panza marks an exciting turning point for this iconic brand. By elevating brand aesthetics, investing ourselves into the realization of intelligent blend expressions and putting the force of our ground pounders behind this brand in the streets, we are taking Sancho Panza to a new lifespan and beyond. I am extremely proud of the work that the entire team has done to bring these new expressions to life. And I look forward to witnessing the brand’s newfound potential.”

Each Sancho Panza blend is medium to medium-full in body and delivers layers of complexity that are apparent from the first puff to the last. All cigars are presented in 20-count wooden boxes emblazoned with the new Sancho Panza logo that was created by Booth to give a nod to the Latin culture and vibe of West LA (CA).

Sancho Panza Original
Sancho Panza Original is a five-country blend made with a filler consisting of Dominican, Nicaraguan,
and Brazilian Matafina with a Mexican San Andres binder. The blend is enrobed in a Honduran-grown Connecticut wrapper. All told, this is a creamy smoke that imparts a slightly sweet touch on the palate with notes of cappuccino. A deep undercurrent of nuts is prevalent throughout the experience. Sancho Panza Original is a medium-bodied smoke.

Sancho Panza Original Robusto (5.5” x 50); MSRP per cigar $6.69
Sancho Panza Original Toro (6.5 x 52); MSRP per cigar $7.09
Sancho Panza Original Gigante (6” x 60); MSRP per cigar $7.59

Sancho Panza Double Maduro
Sancho Panza Double Maduro is a hearty smoke made with a sungrown Ecuadorian Sumatra wrapper that sits over a Nicaraguan Esteli binder and Dominican and Nicaraguan filler tobaccos chosen from a range of growing regions and primings. This blend expertly balances strength and complexity, opening with notes of espresso and progressing to decadent hints of dark chocolate. Sancho Panza Double Maduro is a medium to medium-plus smoke.

Sancho Panza Double Maduro Robusto (5” x 50); MSRP per cigar $7.49
Sancho Panza Double Maduro Toro (6” x 52); MSRP per cigar $8.49
Sancho Panza Double Maduro Gigante (6” x 60); MSRP per cigar $9.49

Sancho Panza Extra Fuerte
As the name implies, Sancho Panza Extra Fuerte is the boldest of the bunch, made with a rich Ecuadorian Sumatra wrapper, a USA Connecticut Broadleaf binder and Dominican and Nicaraguan filler tobaccos selected from a range of growing regions and primings. Peppery notes abound and are made all the more intriguing by luxurious notes of chocolate.

Sancho Panza Extra Fuerte Robusto (5” x 50); MSRP per cigar $7.49
Sancho Panza Extra Fuerte Toro (6 x 52); MSRP per cigar $8.49
Sancho Panza Extra Fuerte Gigante (5.88” x 60); MSRP per cigar $9.49

Sancho Panza began shipping to brick and mortar and internet/catalog retailers this week and is distributed by General Cigar.

Cigar News: Sancho Panza Brand Revamped by Matt Booth and Justin Andrews
Aaron LoomisCigar News: Sancho Panza Brand Revamped by Matt Booth and Justin Andrews

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