According to Ram Rodriguez, President of Artista Cigars: “The shift from El Artista Cigars to Artista is a natural progression for the company. We are simplifying, modernizing, and moving forward with a bold new initiative. We are so proud of the success we have with individual brands such as Buffalo TEN and Big Papi, and now is the time to have our own brand name. We have created a new Master Brand under which new blends are being introduced this year and more will soon follow”.
Artista Cigars has a new style, and a new approach to managing the portfolio by segmenting the existing SKUs into a collection of Series. In 2022 there are five series: ARTISTA (Harvest & Midnight), Rugged Country (Buffalo TEN, Cimarron, FUGLY Cheroots), Factory Classics (Pulita, Puro Ambar, Exactus), David Ortiz (Big Papi, The Slugger), and Artista Studio Works.
“The series segmentation strategy helps retailers and consumers see our progression over the last ten years and draws a clear line for the future,” states Kevin Newman Vice President at Artista Cigars. “The addition of a Master Brand is big step towards a bright future for Artista. Of course, we plan to support our existing Factory Classics & Rugged Country series by continuing to produce these existing lines – they have a huge fan base – in the coming years our focus will be on growing the Artista Series, launching creative projects through Artista Studio Works, and occasional new releases in the David Ortiz Series.”
The reshaping of the Artista logo and style was led by design firm RED Brand Design in Los Angeles. The Artista Cigars rebrand includes a new logo, all new website, (http://www.ArtistaCigars.com), and a redesigned booth produced by Gloval Displays in Miami, all set to debut at PCA 2022 in Las Vegas. “It was fully a team effort,” says Newman, “all year long these amazing teams worked with the Factory to ensure everything goes as planned. We really think people are going to love it”.
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